The Wiggles’ generational crossover

Since forming in 1991, Australian children’s group the Wiggles have pretty much seen it all. They’ve created a vast discography spanning 59 studio albums alone: last year, they were the second-highest streamed Australian act on Spotify across all genres.

In their heyday, the original group performed to more than 1 million people a year. More recently, they’ve noticed something new: a generational crossover. Their fans have grown up, many have formed their own bands – and they’re still fans.

This became obvious in 2018, when Brisbane hard rock duo DZ Deathrays invited guitarist Murray Cook to guest in their video Like People. In the clip, a demonically possessed Cook emerges from a bathroom stall and appears to be taken over by his former character, Red Wiggle.

Later that year, Cook (who retired from live performances with the Wiggles in 2012, along with original Purple Wiggle Jeff Fatt) appeared with DZ Deathrays at the Splendour in the Grass festival. The audience went totally Apple And Bananas.

This set the stage for last year’s all-conquering cover of Tame Impala’s Elephant, for which Cook returned. It went on to win the country’s biggest music poll, the Triple J Hottest 100.

“I just started noticing I was getting stopped in the street a lot by 20-somethings saying ‘the Wiggles were my childhood, you guys are legends!’”… Read more..

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