Tagged: Cloud Control

David Pocock leads sporting charge on emissions

Wallabies flanker David Pocock, along with teammates Bernard Foley and Dane Haylett-Perry, have announced their partnership with a scheme that aims to compensate for the carbon emissions associated with travel.

Earlier this year, musician Heidi Lenffer, from Australian band Cloud Control, launched FEAT. (Future Energy Artists), an initiative that would allow musicians to invest in a solar farm on Queensland’s Darling Downs.

Lenffer was concerned about the carbon emissions generated by her group’s touring schedule and what she saw as her own contribution to the climate emergency. Now, FEAT. is opening up to other sectors and individuals.

When FEAT. was announced, Pocock responded via Instagram – “he was putting enthusiastic emoji responses on a lot of our posts,” Lenffer said – and contacted another songwriter, Jack River, who put the two of them in touch.

Pocock, currently with the Wallabies in Japan for the Rugby World Cup, told the Guardian that “as an athlete, you’re in a somewhat similar position to artists in that there’s no escaping what you do requires travel, and I’m very conscious of my personal contribution.

“To see what FEAT. was doing, and to see people like Heidi getting on with it and trying to harness that energy into actually building the future we know is coming and we all want to see, but need to speed up, that was really exciting.”

Lenffer said that while FEAT. started and would always be identified with the musical community, she was keen for the scheme to expand and be inclusive. “We see allies in other industries as being critical to the success of what we’re trying to do,” she said.

Money invested in FEAT. is being used to buy ownership stakes in a solar farm called Brigalow, near the town of Pittsworth in south-east Queensland. The floor price for investment is low, just $5. The farm will power the equivalent of over 11,000 homes for 30 years.

The former Wallabies captain presented the scheme to his teammates, trying to impress upon them the carbon footprint of a rugby tour. “It’s like any slice of the population. There’s some guys who were interested in it, others didn’t really see it as an issue,” he said.

“I just presented the guys with what FEAT. was doing, giving them an idea of the Wallabies’ emissions this year and suggesting we team with them as a way of investing an equivalent amount into renewable energy.”

He convinced Foley and Haylett-Perry to come on board. “They’re excited about seeing solutions to these problems that we’re facing … It’s ridiculous to think that changing lightbulbs and that sort of things is enough. Those days are over. We need a big system change.”

Pocock has been a vocal campaigner about the climate emergency, and has extended that to direct action: in 2014, he was arrested in a protest against Whitehaven Coal’s Maules Creek mine in northern New South Wales.

He extended his support to the wave of school strikes started by Greta Thunberg. “If you look at social change, it very seldom just happens. It ends up taking a percentage of the population actually willing to give up their freedoms and engage in civil disobedience,” he said.

He also highlighted how global heating was already impacting on world sport, with a sharp message for rugby’s governing bodies. “I’m not playing rugby in Australia next year, but round one of Super Rugby is in January next year,” he said.

“Can you imagine, in the last weekend of January, playing 80 minutes of rugby? That’s the way that change is going to happen in sport, when a few players get together – and our player’s unions – and say, hang on, this is an issue that’s going to affect our sport.”

Asked what he would say to those who tell him to “stick to sport” – and many have – Pocock said “first and foremost, we’re all humans, and this is a much bigger issue than sport … It’s an existential threat.”

“Rugby’s a big part of my life and I’m doing absolutely everything I can to be playing at my best to be contributing to the Wallabies working towards us winning the World Cup and taking it back to Australia, that’s what we’re all working for.

“But I really believe that sport is at its best when it’s challenging society to be more inclusive, to be more forward thinking, and hopefully this is an area where sport can play more of a role, because we certainly aren’t getting the leadership from our politicians.

“When young people who are too young to vote tell us their futures are on the line, you’ve got to listen to them. They’re not making it up, they’re listening to the best of the available scientific projections. Ignoring the issue doesn’t make it go away, unfortunately.”

First published in The Guardian, 10 October 2019

Australian musicians band together to invest in solar

In the spring of 2017, immediately after the release of the Australian band Cloud Control’s third album, Zone, the band’s keyboard player, Heidi Lenffer, was contemplating what the their upcoming tour would cost. But this time she wasn’t just thinking about the money; she was thinking about emissions. Independent bands are used to running on a shoestring budget – a carbon-conscious Lenffer wanted Cloud Control to run a more environmentally efficient operation, too.

She began asking climate scientists in the field, and connected with Dr Chris Dey from Areté Sustainability. Dey crunched the numbers for Cloud Control’s two-week tour, playing 15 clubs and theatres from Byron Bay to Perth.

He found that it would produce about 28 tonnes of emissions – roughly equivalent to what an average household produces in a year. And that was just the national leg of an album tour that would take the band to the US three times.

“I had suspected that all of this flying, and all of the energy that goes into tours, can’t be very good for the environment – but there was no solution that existed beyond carbon offsetting,” Lenffer says.

Offsetting is essentially an attempt at equalisation: when you offset your flights, you try to compensate for your carbon footprint by donating to a program to suck it out of the atmosphere, via tree planting or sequestration somewhere else. Lenffer wanted to aim higher.

Partnering with the superannuation fund Future Super, and the developer Impact Investment Group, Lenffer has established FEAT. (Future Energy Artists): a platform that officially launches on Wednesday and will allow musicians to build and invest in their own solar farms.

Early signs are promising. As well as Cloud Control, other Australian bands already signed up include Midnight Oil, Vance Joy, Regurgitator, Big Scary, Peking Duk and Jack River. The first solar farm being built with their help is Brigalow: an 80-hectare project near Pittsworth on Queensland’s Darling Downs.

“At last, a project that takes the great passion many artists have for a healthy world powered by renewable energy, and makes it doable,” says Midnight Oil’s frontman, Peter Garrett. Paul Curtis, Regurgitator’s manager, talks about an “actively engaged citizenry embracing a more optimistic and progressive approach to the future”.

Lenffer wanted to tap into the creative drive of her industry to find a solution to a complex problem. “The environmental movement often lacks a positive premise for action,” she says. “It is exciting to own a piece of a solar farm. To do that collectively, we can leave a lasting, tangible infrastructure legacy and say, ‘We built that together.’”

Here’s how it works: money that artists invest in FEAT. is put into a portfolio which is managed by Future Super, and can be used to buy ownership stakes in solar farms or loaned to build their infrastructure. The land that Brigalow solar farm is being built on was previously used as a sorghum grain farm. It is now being leased from the land’s owner to build the solar project, whose progress is closely monitored by Impact Investment Group, which manages the underlying fund investing in Brigalow.

And artists can put forward as much as they can afford. Perhaps they want to throw in a one-off lump sum, or offer a percentage of their touring income; the idea is that everyone should be able to invest in their financial and environmental future – which is why FEAT. set a floor price of just $5 to set up an account.

FEAT. says the 34.55-megawatt Brigalow solar farm could power the equivalent of 11,300 homes for 30 years. (Looked at another way, it could generate more than 2,000 Cloud Control tours in renewable energy.) That energy is then sold into the energy market, with a target return on investment for artists of 5 percent a year.

The total emissions output of the global music sector is not well studied. A 2010 investigation into the UK industry found it was responsible for more than 540,000 tonnes of greenhouse gas every year, much of it from live music. Most of that was transport, not just of band members and equipment, but fans: audience travel alone accounted for 43 percent of emissions.

A further 26 percent came from the lifecycle of CDs, which speaks to the age of the study. But, according to researchers from the University of Glasgow, the streaming age hasn’t made for a cleaner product: the energy required to store and process music in the cloud makes for an even worse carbon footprint than manufacturing and distributing CDs and records.

For artists, the pitiful royalty rates generated from streaming, and the crash in sales of physical product, means that live music makes up the bulk of revenue. For Lenffer, going on tour meant contributing to the global climate emergency – but she was willing to gamble that “a progressive community like the music industry would have the guts and imagination to embrace change”.

Lenffer says she was inspired by community movements overseas, particularly in Europe, where groups were banding together to buy investments in renewables. “Sporting clubhouses would install solar panels on their rooftops purchased by the residents in the area, [who] would then be paid back through the energy generated over a period of time,” she explains. “I found about 70 groups in Australia doing it, as opposed to around 500 in Scotland and 1000 in Germany.”

But as well as being the biggest greenhouse gas emitters per capita, Australians also have the highest take-up of rooftop solar. Lenffer says this statistic “shows that people are driving the change where our government is not”. And, compared with Europe, there are far more abundant solar resources available in our sunburnt country.

Lenffer sees the potential for her idea to catch on. “There’s no reason why this couldn’t go global,” she says. “If we can demonstrate it works here – which I feel like we can, because we’ve already got a number of big-name and emerging artists signed up – if we can take ownership over building the solar assets that are going to power our future, which we need to do as quickly as possible, there’s no reason why this couldn’t be rolled out for every artist touring the world.”

First published in the Guardian, 4 June 2019